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South Korea's UNIQLO turns into a large profit.Where did the boycott movement go?Have we forgotten the past?

2021-12-28  Category:Japanese comfort woman problem

South Korea's UNIQLO turns into a large profit.Where did the boycott movement go?Have we forgotten the past?

Photo by 최광모 (licensed under CC BY-SA 4.0)

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Korea UNIQLO turns into a significant surplus in 2021

FRF El Korea, which operates Uniqlo in South Korea, has announced its results for fiscal year 2021 (September 1, 2020 to August 31, 2021).

Operating profit was 52.9 billion won (approximately 5.1 billion yen), a significant turnaround from a deficit of 88.4 billion won in the previous fiscal year. The company aimed to improve profits by reorganizing existing stores, and strengthened sales at its online store in response to increased demand for online shopping due to the spread of the new coronavirus.

One industry source said in an interview, ``The year after the boycott movement, the new coronavirus broke out.Uniqlo's shift to online was a blessing in disguise.''



MEMO

Even in the midst of a country-wide boycott movement, it is amazing to see a return to surplus. The reason behind this seems to be the expansion of online shopping due to the coronavirus.



UNIQLO has become a symbol of the boycott movement

Fast Retailing's CFO Ken Okazaki said that ``boycotts will not last long,'' which infuriated the Korean media, and the fierce criticism of UNIQLO became heated.

Also, in the Korean UNIQLO commercial, a 13-year-old woman asks, "How did you used to dress when you were my age?" and a 98-year-old woman asks, "How did you use to dress when you were my age?" The woman further sparked a boycott by saying, "Oh my god, I can't remember that far back." as insulting to comfort women.

The 98-year-old woman was 13 years old during the Japanese colonial era, but she thought it was an insult to forget that. Looking at the results, CFO Okazaki's prediction was correct.

If he asked the boycotters about this, would he say, "I can't remember that far back"?



POINT

FCO Okazaki seems to have a good understanding of the Korean national character of getting hot easily and getting cold easily. In addition, there seem to be many people who completely ignore self-contradiction.